Andrés ZapatainBootcampLaws of UX, second edition — an interview with Jon YablonskiJon Yablonski’s second edition of Laws of UX is geekier and beefier yet still joyful and accessible to read.Apr 15Apr 15
Andrés ZapatainUX CollectiveApple Vision Pro: UX yay or nayEvery year, my students invariably ask me halfway through the semester if the heavy-headed UX design theory, psychology, neuroscience…Feb 8Feb 8
Andrés ZapatainUX CollectiveThe heuristics of NeurodesignA guide to design for the brain with intention and results.Nov 15, 20224Nov 15, 20224
Andrés ZapatainUX CollectiveEmotionally responsive web designWe already have screen size (viewport) responsive design. Now it’s time to get excited about emotionally reactive design.Apr 23, 2021Apr 23, 2021
Andrés ZapatainBootcampDesigning for kids: Create like it mattersTry these 8 research-based design principles to create better-suited designs for kids.Apr 19, 20211Apr 19, 20211
Andrés ZapatainUX PlanetPart II: The neurodesign reading listNeurodesgin is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity…Apr 7, 2021Apr 7, 2021
Andrés ZapatainUX PlanetWe are all “colorblind”To create inclusive and universal designs, among many other things, designers need to better understand Color Vision Deficiency.Feb 11, 20211Feb 11, 20211
Andrés ZapatainUX PlanetWe are biased beastsDesigner or user, our experiences shape how we perceive the world today and tomorrow. Why? Because our brains are lazy.Jan 30, 20211Jan 30, 20211
Andrés ZapatainUX CollectiveDesign for trustTrust is a powerful force for driving user action. And since aesthetics is a dimension of trust, every designer should try to understand…Dec 29, 2020Dec 29, 2020
Andrés ZapatainUX PlanetBoost task completion with dopamineWhat if there was a way, through design, to trigger the release of neurotransmitters that affect how we feel and how we do?Dec 24, 2020Dec 24, 2020
