Andrés Zapata – Medium

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Nobody Cares about Your University... Yet: Second Edition, Featuring New Winning Strategies for Marketers

Nobody Cares about Your University... Yet: Second Edition, Featuring New Winning Strategies for Marketers

A marketer's playbook to market colleges and universities.

2020

Andres Zapata, et al.

Andres Zapata, Sean Carton

Stories

Andrés Zapata
in
Bootcamp

Laws of UX, second edition — an interview with Jon Yablonski

Jon Yablonski’s second edition of Laws of UX is geekier and beefier yet still joyful and accessible to read.

10 min readApr 15, 2024

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Image of Jon Yablonski smiling

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Andrés Zapata
in
UX Collective

Apple Vision Pro: UX yay or nay

Every year, my students invariably ask me halfway through the semester if the heavy-headed UX design theory, psychology, neuroscience…

5 min readFeb 8, 2024

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Image of author wearing the Apple Vision Pro device

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Andrés Zapata
in
UX Collective

The heuristics of Neurodesign

A guide to design for the brain with intention and results.

5 min readNov 15, 2022

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Poster detailing the 6 tenants of the Neurodesign Heuristics: Noise, Facen Bring, Gestalt, Move, and Feedback

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Andrés Zapata
in
UX Collective

Emotionally responsive web design

We already have screen size (viewport) responsive design. Now it’s time to get excited about emotionally reactive design.

5 min readApr 23, 2021

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Sample CCS code to show what an emotionally responsive media query might look like.

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Andrés Zapata
in
Bootcamp

Designing for kids: Create like it matters

Try these 8 research-based design principles to create better-suited designs for kids.

4 min readApr 19, 2021

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Illustration of a kid playing with their ipad.

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Andrés Zapata
in
UX Planet

Part II: The neurodesign reading list

Neurodesgin is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity…

4 min readApr 7, 2021

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Part II: The neurodesign reading list

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Andrés Zapata
in
UX Planet

We are all “colorblind”

To create inclusive and universal designs, among many other things, designers need to better understand Color Vision Deficiency.

5 min readFeb 11, 2021

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Image of circles with numbers to note the classical Color Vision Deficiency test

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Andrés Zapata
in
UX Planet

We are biased beasts

Designer or user, our experiences shape how we perceive the world today and tomorrow. Why? Because our brains are lazy.

5 min readJan 30, 2021

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An image of a dalmatian

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Andrés Zapata
in
UX Collective

Design for trust

Trust is a powerful force for driving user action. And since aesthetics is a dimension of trust, every designer should try to understand…

5 min readDec 29, 2020

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Date, then marry is one of 8 things designers can do to emote trust.

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Andrés Zapata
in
UX Planet

Boost task completion with dopamine

What if there was a way, through design, to trigger the release of neurotransmitters that affect how we feel and how we do?

3 min readDec 24, 2020

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Dopamine can boost task completion

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Andrés Zapata

Andrés Zapata

Book Author

Doctor Andrés is an ID, UX, IA geek. He love design, technology, marketing, his wife, and 4 kids. He leads idfive and teaches at MICA + Uni of Baltimore.

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