Eeny, meeny, miny, moe

Have you ever made a logical decision? One where you felt reason led you to an undeniable solution? If so, you are kidding yourself. You might as well have eeny, meeny, miny, moe your way through it because every decision we make is an emotional one. And we should design accordingly.

This is Part I of a two-part series. Here’s part II: How web users decide.