Andrés Zapata

Dec 8, 2022

19 stories

Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy, and drive action. Since humans are visually dominant, how we perceive and attend visual stimuli should be of particular interest to user experience designers. This is why nuerodesign is important.

Andrés Zapata

Book Author

Doctor Andrés is an ID, UX, IA geek. He love design, technology, marketing, his wife, and 4 kids. He leads idfive and teaches at MICA + Uni of Baltimore.