Part I: The Neurodesign reading list

Neurodesgin is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy, and drive action.

Andrés Zapata
UX Planet
Published in
4 min readDec 8, 2020

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Neurodesign reading list
Neurodesign reading list

Since humans are visually dominant, how we perceive and attend visual stimuli should be of particular interest to user…

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Doctor Andrés is an ID, UX, IA geek. He love design, technology, marketing, his wife, and 4 kids. He leads idfive and teaches at MICA + Uni of Baltimore.