UX, dopamine, and motivation
Published in
4 min readMar 9, 2020
Visitors have a million and one reasons to leave our website once they arrive. Literally, everything is working against us to keep visitors engaged with experiences we’ve painstakingly designed.
From the first nanosecond on the website, the brain and its biases are actively making snap judgment calls. In fact, cognitive psychology researchers at Carleton University reported in the Behaviour and Information…