We are biased beasts

Andrés Zapata
UX Planet
Published in
5 min readJan 30, 2021

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Designer or user, our experiences shape how we perceive the world today and tomorrow. Why? Because our brains are lazy.

The brain is an evolutionary marvel. But it’s also flawed. Or is it? On the one hand, if the brain processed all the stimuli that pound it, it would be tough to form an intent and direct action. The brain evolved to filter out…

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Doctor Andrés is an ID, UX, IA geek. He love design, technology, marketing, his wife, and 4 kids. He leads idfive and teaches at MICA + Uni of Baltimore.